<META CONTENT=\No matter what shape the future of the Web, so sites, has its core, the essence of the most easily overlooked – communication costs. 1, online media, communication is the core site no matter how complex patterns can arise, its most basic form, is a form of media there. We first consider what are the characteristics of traditional paper-based media do? We know that the efficiency of the traditional paper-based media can have their circulation is basically the decision, the better the circulation of the media, the better the efficiency of its dissemination. Therefore, the subject of traditional paper-based media encounter is how to enhance its circulation as possible. \- To spread themselves out! That is, the more efficient the media, is to spread more widely their media. This is in fact to the network media who has not changed, but it is often easier to overlook, because the media in the paper, every extra Faxing a, there is a marginal cost of the inevitable (in fact Baokuo printing costs, distribution costs advertising costs, etc.), so the media in the paper, we will not neglect to spread out to pay their own costs. But in online media and among the more people view more than 100 personal view we do not need to pay the cost, plus some other aspect of illusion, it seems attractive enough as long as the site's content, form enough new and novel enough concept, browse people naturally will, and this two together so that we ignore the cost of network transmission media. This is not correct, online media, as a gesture of its media, its present or no change, the rate of transmission is proportional to the breadth of its dissemination. Breadth does not spread, even online media do not, still to no avail – not know, or no one to use, this site is worthless without effect. 2, communication costs neglected mentioned above we often ignore the cost of network transmission media, network media really did not spread the cost or very low it? This is wrong, on the contrary, we spend the majority of the site costs, in fact, can be counted as a transmission cost. Communication costs are the largest online media in the operating expenditure items. Internet media to hire a lot of editing, constantly updated, so attractive, people leave, this is actually spread in the payment of the cost, if the user does not like you, that he will not come back later, a large number of editors constantly updated employment The purpose of the content, in fact, allow users to stay motivated at any time to visit your site – it is actually transmitted to the user to pay the cost of leaving. Network media requires new forms of interaction, and content of the form of attractive novel concept of need – whether the website is like a virtual city that case, or made a feature of community, the thinking of ways or for more Users of these in the development and innovation is what you pay for investment in transmission costs. The vast majority of spending almost the website, are directly or indirectly, or to retain the user to more users, these expenditures can be said to spread costs. We have been fighting for the spread, but not so that we ourselves feel like the content to newer and better, stronger even better functionality, more odd flash of ideas more so. In fact, the essence of these are for communication. We are planning a site in the time to think about how their concept website is updated, the form of better, perhaps you should first think about what kind of direct way to the most advantage in the dissemination, communication is successful, the website also successful. Further spread of novel is not out of good ideas, it was nothing. 3, a few cases a) web2.0 website of \After the typical web2.0 sites have a new look, into web1.0 + web2.0 assembly mode. Why is this? As web2.0 is essentially a content model, but when the content is very much of the time, the user to select content of interest becomes very costly thing, so pure web2.0 technology, although the content more, but its spread has increased the cost of the (user selected information in trouble), so these sites have had to supplement with a Web1.0 way. By professional editors to select information on the page of Classification, to provide users with convenient, lower cost of user information selected to be their wider dissemination 2) blog China Sina \ 163 \ QQ \ Sohu and other pincer Under the rapid demise of the first popular blog in China do blog, it seems no one can for a time the momentum of the enemy, all of a sudden a very large scale expansion. sina, 163, qq, sohu are those with large numbers of users of giants, the beginning does not do blog. When these giants are starting to do when blog, blog in China forced massive layoffs, tighten their belts. This is because these have fixed a large number of users of the Internet giant has a strong spread their advantage, blog China needs to pay a large cost to go to change user habits, these Internet giants to expand the way through the new content easy to sell out their own . 3) hao123 victory hao123 a miracle in the industry, and many people did not understand why such a surprise, no technical content of the website do so hot state. This is because the hao123 Jiang Di Di use cost and user learning costs, user costs are the lowest paid of, Name of the time he spread his costs also have to pay Xiangdui low, Jiujiao easy access Shengliyanshen: user choice – - We need to overcome the problems of the users, what is the cost? The user for Internet time, and if to do another thing, these things may get benefits (benefits may be negative), is the user cost. For example, contrast, if the user can transfer the web, go to the bank than the transfer price paid less, should the user choose to transfer the web site is now the spread of why so difficult?不是 content we provide is not good enough, nor is not a new form on our website, as long as users are faced with a new Web site, he will have to re-learn and become familiar with the process, and in the already familiar with the site (sina, 163, etc. ) is not necessary to learn and become familiar with the consumption of Kung Fu. This leads to think that unless the new site has great appeal, to provide enough new, fast enough, enough specific information, if the user so that will not easily change habits (changing habits means to overcome the already familiar with the site the user that no familiar with the process, the temptation to) 4 payments spread the cost of a) the user communication on the Internet early, not many large portals, such as QQ is not much communication software, user access to the portal after several large and good will Remember them, these early Internet users have a great influence in fact, they will guide more people to the Internet, when every church when a new person online, will tell them some common site, these users from virtually on the help site to the role of communications b) tied up my first online course, telecommunications will be issued a card with the name of the telecommunications web site, I connect to the network, nothing to do but to come up with telecom cards, according to sample input (and now Internet Star is similar to, but more high-handed megaupload number). Windows on the bundled msn messenger, is in fact such an approach c) viruses, Trojans, adware, malware, some websites we absolutely do not want to go, so some people to spread their own website, with the production of virus, adware, etc. forced to spread his website, this we all have a personal interest, and will not go into d) promptly update such information portals such as 163 Sina, must be regularly updated information, allowing users to continue to focus e) new and special in Web2.0 websites , driven by a large number of new forms of web2.0 sites, users here, mainly because compared to traditional websites that the user experience better. Of course, these sites are usually complicated to operate (high cost users and learning), also limiting their own development. f) Advertising our television, movies, magazines, advertising does not see the site is once or twice, and this is also a kind of transmission, g) provide substantial useful information such as such as download sites, free antivirus software websites 5, effective communication means a ) and traditional media interactive imagine if this type of talent show Super Girl is not known to have a \Use of interactive programs, can use other media's influence, driving the spread of sites. (Of course, you must select a high degree of interest, shows wider participation is better, if you choose what kind of seriousness of the program may be counterproductive, popular good newspapers, magazines, television may be) b) in Web2. 0 of the system, the introduction of Web2.0 communication layer is the content delivery mechanisms, but if the information filtering mechanism, or use edit mode, will result in substantial waste of resources and information, if the introduction of the \the previous articles of
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